Thursday, March 21, 2019

Lori Loughlin’s younger daughter, Olivia Jade, was making a name for herself in the world of makeup and beauty before she ever set foot on the USC campus her parents paid hundreds of thousands to get her into. But now, the 19-year-old is facing a much-diminished status in the industry as beauty giant Sephora cut ties with the influencer “immediately” over the weekend.

With an Instagram following of 1.4 million and another 1.9 million subscribers to her YouTube channel, Olivia Jade did nearly a dozen sponsored beauty product ads for Sephora and Amazon Beauty, promoting at least eight different brands.

“A dream I never thought would be my reality,” Olivia Jade wrote on Instagram in December last year. “This is so surreal for me and my 14 year old self 😭😭❤️❤️ A huge thank you to #SephoraCollection for believing in me and allowing me to create a beautiful highlight palette.”

Sephora also partnered with Olivia Jade in launching a branded line of bronzer palettes through their in-store Sephora Collection brand. The Olivia Jade x Sephora Collection Bronze & Illuminate Palette was removed from their website and store shelves immediately following the announcement.

Cheating and lying ultimately doesn’t pay.

The severing of ties with Olivia Jade is just another consequence of the college admissions fraud scandal that’s seen her mother dropped from both the Hallmark Channel and from the Netflix series “Fuller House.”

Both Olivia Jade and her older sister, Isabella, have not returned to USC since their parents were both indicted for fraud — both were released the same day on $1 million bonds — and reports have stated they have already withdrawn from the school. The sisters have not yet faced any charges and likely won’t.

How culpable Olivia Jade and her sister, or any of the children caught up in the scandal are, remains to be seen. However, Olivia Jade made clear in a YouTube post prior to going to college that she wasn’t into the actual learning part of school. Regardless of whether or not the kids deserve blame, they were ultimately let down by their parents.

Olivia Jade’s parent’s certainly know how to build a brand — her father is the brand namesake and designer Mossimo Gianulli — and could’ve taught her more of what she really needs and wants to learn than USC could have. Lying and cheating to get there was wrong and shortsighted.

The benefit of having a scandal like this so young in life is that in America, if you’re tenacious and goal-oriented enough, dreams are still attainable. Hopefully, Olivia Jade — and the rest of the young adults who find themselves in the same uncomfortable position — will do what she didn’t and realize going to college isn’t always necessary to do what you love or build a successful business.

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