Though Lori Loughlin and her husband Mossimo Giannulli are facing forty years in prison, they seem to be more focused on saving their reputations than owning up to their mistakes, as they are frantically searching for crisis management experts who can give them the kind of public redemption that Martha Stewart got.
Two top crisis management executives told CNN that they had been approached by Loughlin and her husband after their college admissions scandal made headlines around the world.
“She [Loughlin] has been having preliminary talks with some top crisis management firms on what she can do to change the public perception,” one of the executives said on condition of anonymity. “I truly believe she thinks she’s going to not serve jail time and return to work.”
The executive went on to say that Loughlin mentioned Stewart in the conversation and that the “Fuller House” actress is “agonizing” over how to repair her reputation.
“It’s killing her that her squeaky clean reputation has done a total 180,” said the executive, who turned Loughlin and Giannulli down. “She reads everything that’s written about her, and she’s already thinking about how she can turn her image around.”
The second executive said that they told Loughlin and her husband to focus on their upcoming trial before they even think about their public reputations.
“Resolving the legal situation should be [Loughlin and Giannulli’s] primary focus,” the executive said. “Once that is resolved, [they] can then turn to how to reclaim their image and brand.”
The executive also said that they have hope that Loughlin might be able to have the comeback she craves if she plays her cards right.
“Do I think [Loughlin] can come back? Yes,” they said. “Being imperfect and explaining things from a parenting perspective can make her relatable when the time is right.”
The second executive hit the nail on the head when they said that Loughlin and Giannulli should be worrying about their court case right now instead of what people think of them. From the beginning, this couple has made it clear that they care far more about being popular with their American fans than they do about making amends for what they did. Loughlin should have thought about her reputation before she broke the law, and she should now realize that if she’s sentenced to decades in prison, her popularity with the public will be the last thing on her mind.